Ataccama implemented centralized consent management and authorization for the bank’s customer data, making it clear to all group members and departments which data could be legally used for which purposes. Our solution laid a foundation for the group’s compliance with regulation and legislation such as GDPR.
Business objective and solution
The banking group aimed to build a customer data integration hub that was modern, robust, scalable, and fully operational, and which would consolidate and provide customer data across the bank and all daughter companies. Ataccama worked with the group to incorporate regulatory and legislative rules and constraints into their data hub, ensuring all data was accessed, shared, and processed in accordance with internal directives and European law.
Ataccama’s solution targeted four company goals:
- Mitigate any reputational risks associated with processing personal data
- Implement accurately-targeted marketing campaigns
- Improve data quality as a whole and enable more informed business decisions
- Lay the foundation for future regulatory compliance
Implementing the solution for the banking group was especially complex, given that it needed to be done across an entire group of companies that shared data. We were able to determine precisely which companies in the group could use which data and for which specific purposes, and make this information clear to all data users group-wide. We successfully translated laws and regulations into easily understood data management rules, and incorporated all consent data, customer data, and regulatory and legislative rules into our wider MDM-based solution.