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Single View
of Data

Struggling with siloed data? You’re not alone. Pulling and consolidating data spread across cloud, legacy systems, and home-built apps is no easy feat. Luckily, achieving a single view of your data is possible with the right tools and processes.

Establish a single data foundation for context-specific views

Having the exact same single view for everyone is not safe or practical. Instead, different teams and departments need a single view tailored for their needs.

Single source of truth

Personal information
External address enrichment
Contacts
Related parties
Consents
External risk registry information
Repayment history
Purchase history
Web traffic information
Banking app usage
Branch visit information
 
 

Marketing view

Personal information
Contacts
Communication consents by channel
Customer score
Active products
Past products
Channel affinity score
Customer type
Next best offer
 
 

Risk view

Personal information
Current risk score
Total loan amount
Loans elsewhere
Fraud score
Behavioral scoring

Securely provide tailored views to users and systems from a single source of truth

Provide data in batch, stream or real-time mode to users, downstream systems, and back to sources

A single view of what?

C

Customers

Understand behavior, track purchases, provide better customer support, and market more efficiently.

P

Products

Curate product attributes, manage inventory, and have accurate information available to customers.

A

Assets

Accumulate information about equipment based inputs from technicians and sensor-generated data.

V

Vendors

Better understand the value your vendors bring, plan orders, and manage risks.

L

Locations

Analyze data based on city, state, country, district, etc.

R

Reference data

Ensure proper functioning of critical business processes, such as reporting and analytics, and avoid manual reconciliation.

A single view by industry

Achieve benefits from the single of view of data
no matter what industry you are from.

Financial
services

Customer 360 for risk management, predictive modeling, cross-sell/up-sell, campaign targeting, and better customer support.

Life
Sciences

• A single view of HCOs and HCPs for spend management and reporting (Sunshine Act).

• A single view of substances for better categorization and management of clinical studies (by connecting this data with data about research institutions).

Healthcare

Patient 360 solution for centralized patient information management (diagnoses, treatment plans, contact details, billing information, and clinical studies) and consent management.

Retail

Consolidate data about customer activity from different channels for personalized offers and improved customer satisfaction.

• Create a single of view of suppliers by centralizing authoring and onboarding external data.

• Author & onboard product data in a centralized repository for improved control over the inventory, price management, and time-to-market.

Telecom

• A single view of customers for reduced churn, reliable consent management, effective marketing, and efficient customer support.

• A single view of equipment such BTS’s to predict maintenance, prevent breakage, and provide consistent, complete, and up-to-date data to technicians, architects, and asset managers wherever they access it.

Transportation
& Logistics

• A single view of customers for more personalized offers, better customer experience, and improved analytics.

• A single view of equipment data to predict breakage and plan utilization.

• A single view of locations with complete data, enrich from external source for optimized route planning.

Government

• A single view of citizens decreases service times, improves efficiency, and facilitates data sharing between department for tax compliance and law enforcement.

• A single view of assets simplifies audit, enables efficient infrastructure management and modernization initiatives

How to achieve a single view of your data

Here is a simplified checklist to get you started with a single view project.

Preparation
1

Define scope

Pick a data domain you want to start with, e.g., customer, and the systems from which you want to consolidate data. You don’t have connect all relevant systems and create the most complete data model from the very beginning. It’s best to start small & reasonable and then grow you solution.

2

Identify data consumers

Who are the consumers of data from your single view solution? People, downstream applications, ESB, a message queue? Answering these questions will help you define interfaces, modes (batch, online, streaming), and possibly applications for providing you data.

3

Identify data producers

Who are the consumers of data from your single view solution? People, downstream applications, ESB, a message queue? Answering these questions will help you define interfaces, modes (batch, online, streaming), and possibly applications for providing you data.

4

Choose implementation style

Based on the needs of consumers, pick the implementation style: - Analytical. Consolidate data and provide data to users and downstream systems. - Operational. Consolidate and/or author data and provide it to source systems. - Mixed. Combine the two styles.

Configuration & Execution
5

Configuration & Execution

Map attributes that contain the same type date from different source systems to a single attribute in the canonical model. For example, cust_name in system A, xds_11 in system B will map to cust_first_name in your data model for the entity Customer. Repeat for all attribute in your data model.

6

Standardize data to enable accurate identification of duplicates

Get rid of discrepancies in naming conventions used in different source systems. For example, when matching addresses decide whether you want to use Street or St., and transform all incoming data to that format. Having standardized and cleansed data helps with accurate record matching.

7

Group duplicate records

Configure matching rules to catch duplicate records and group them. This is your way of saying that they are they same. For example, in the case of customers, your rule might be: when name, address, and birth date are the same, this is the same customer.

8

Merge duplicate records (if required)

Merge data from the groups formed in the previous step and set the rules for picking the best (representative) value for each attribute. For example, “Always pick address elements from the CRM” (because that’s where this data is most up to date). In some cases (and domains), merging is not required.

9

Enrich records with external data

Pull date in real time from external registries or internal systems that provide frequently changing data that you don’t want to manage in your data model.

Improvement
10

Review & iterate

Review steps 1,2, and 3 and expand your solution with additional producers and consumers. Tweak the data model when necessary. Review SLAs and adjust performance settings.

How Ataccama helps achieve a single view of any data

F

Flexible data model

Manage any single- and multidomain models. No limits on the number of entities. No limitations on attributes.

R

Automated matching rules

We use machine learning to auto-generate matching rules. But you can fine-tune them and configure experts rule, too.

C

Expansive connectivity

Connect and provide data to a variety of sources (files, DBs, cloud platforms, and message queues).

U

User-friendly UI

A web app tailored for data stewards to fix errors, override values, create new data, all subject to a configurable workflows.

S

AI suggestions

Our machine learning models improve themselves and suggest new potential matches or splits.

P

Fast data processing

A scalable engine capable of processing any data volumes from various sources.

Q

Built-in data quality

Ensure accurate matching & merging with data standardization. Prevent poor data entry with real-time validations.

I

Flexible implementation

Deliver analytical and operational use cases in one solution to provide data in combined batch + online workloads

Get a single view of any data with Ataccama.

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Industry solutions for the single view of data

Solutions
G.

Groupwide Customer Data Integration

Data functional solutions MDM

Gain new, deeper insights into your customers, enable more accurate marketing,…

Solutions
P.

Portfolio Consolidation for Mergers and Acquisitions

Data functional solutions MDM

Gain insights into merged portfolios and identify business opportunities.

Solutions
S.

Spend Transparency for Life Sciences

Regulatory compliance Life Sciences MDM

Produce reliable spend reporting, get a single view of your customers, and…

Solutions
D.

Data Hub for Smart Cities

Digital Transformation Government MDM

Make data available across departments, enable data-driven innovation, and gain…

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ONE Platform

Ataccama ONE is a full stack data management platform.
See what else you can do.