The organization aimed to implement a text analytics solution to improve event marketing campaign targeting and extend product offers in response to a customer’s real-life events.
Ataccama’s solution brought a tenfold increase in campaign success. Working with three types of data (bank clerk notes, IB transaction descriptions, and card transaction identifiers), Ataccama used text analytics to identify two specific client group recipients for a new product offer from the bank.
Ataccama reached a total conversion of 6–7%, or a 2x increase over the traditional combination of direct mail and call-center calls. The estimated selling potential concerning half of this group (obtained using the traditional model) was about five for every thousand people. The bank was thus able to increase the success rate of its sales more than ten
The organization utilized the Ataccama ONE platform module for Big Data Processing & Data Integration. It covers the entire data integration, ingestion, transformation, preparation, and management process, including data extraction, import to a data lake and Hadoop, cleansing, and general processing.
Our solution is easily modified and applied across a range of fields, from marketing to risk detection, collections, and more. Get in touch with us to learn more.
Ataccama implemented centralized consent management and authorization for the bank’s customer data, laying the foundation for GDPR compliance.
Learn how Avast engaged Ataccama to deliver a complete customer master data solution to improve their customer experience and ensure compliance with the highest of data privacy standards (such as GDPR).