Conference
Data quality

FWRD 25 | Fireside Chat: When AI answers are cheap, are you asking the right questions?

November 6, 2025
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Generative AI delivers answers at light speed, and that’s precisely the problem. When insights are abundant, the real advantage shifts to the quality of your questions and the clarity of your purpose. In this closing keynote, Cassie Kozyrkov, former Chief Decision Scientist at Google, challenges leaders to confront the hidden risk no one is talking about: mistaking more answers for better decisions. She’ll share how the next generation of data leaders will distinguish themselves not by the speed of their technology, but by the discipline of the questions they dare to ask.

Speakers

Cassie Kozyrkov

Cassie Kozyrkov CEO, Google`s first Chief Decision Scientist, AI Adviser, Decision Strategist at Kozyr
Jessie Smith

Jessie Smith VP of Product, Data Quality at Ataccama

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