FWRD 25 | Bridging data and business: Turning insight into action at Truist

In this fireside chat, Ataccama CEO Mike McKee sits down with Elisa Cottingham, SVP and Director of Consumer Data Insights and Governance at Truist, to explore how business leaders translate trusted data into tangible results. Speaking from the business side of one of America’s largest banks, Elisa shares how her teams work hand in hand with data partners to sharpen decisions, elevate client experiences, and streamline how the bank operates. Together, they unpack what it takes to build a resilient data foundation, stay focused on the problems that truly matter, and lead with confidence in an era where AI is reshaping how work gets done.