Conference
Data observability

FWRD 25 | Data products: From buzzword to business value

November 6, 2025
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Everyone’s talking about data products, but how do they actually deliver business value? This session cuts through the hype to unpack what data products are, what they aren’t, and why you should review how you are managing them in your organization. We’ll look at how our customers are approaching data products across people, processes and tooling, and will share real stories on how they have implemented them successfully.

You’ll walk away with a clear understanding of how to move from theory to reality tackling cultural shifts, skills gaps, and the need for a unified data trust platform. Whether you’re serving internal users, powering customer facing experiences or even AI agents, this session will give you the practical insights to build data products that drive innovation, efficiency, and lasting impact.

Speakers

Cara Baestlein

Cara Baestlein Head for Data Observability at Ataccama
Rebecca Lane

Rebecca Lane Senior Director of Customer Success at Ataccama

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