DMK Group: building a strong foundation for data trust
Germany’s largest dairy cooperative is cultivating a culture of data governance—with Ataccama as a key ingredient.
With €5.5 billion in turnover and operations across more than 55 nations, DMK Group is one of Europe’s largest dairy companies. But scale brings complexity—especially when data quality isn’t keeping up.
To prepare for the future and empower their people with trusted, actionable data, DMK launched a company-wide transformation. Their goal: to move from siloed, inconsistent data management to a fully governed, federated, and business-led approach to data quality—underpinned by a robust Data Governance Structure to support it at scale.
That’s where Ataccama came in.
A lack of data trust—and no framework to build it
Despite being a data-driven organization, DMK lacked the visibility and governance to trust their data. There was no consistent ownership of data across departments, no central framework to manage it, and no tooling to help the business act on data issues proactively.
This impacted everything from pricing to logistics. Critical decisions—like how milk is sourced and priced or which products get prioritized—depend on high-quality data. Without it, inefficiencies piled up and confidence in data eroded.
Why Ataccama
A partner for innovation and integration
After evaluating market leaders, DMK selected Ataccama for its ease of use, flexible integration into SAP-based architecture, and a roadmap rooted in innovation—including AI-powered features that would evolve with their growing needs.
From proof-of-concept to business-wide rollout
DMK began with a focused proof-of-concept on three foundational data domains: products, customers, and finance. The impact was immediate.
They brought together cross-functional data teams to identify pain points, then created real-world use cases in Ataccama that solved them. Data issues that once required hours of detective work were now easy to spot—and fix.
Once business users saw the tool in action, resistance turned into enthusiasm.
Key initiatives included:
- Establishing clear data ownership and governance rules across the whole organisation.
- Deploying Ataccama ONE for both master and transactional data profiling
- Training non-technical business users to self-serve insights and monitor quality
Connecting to SAP Analytic Cloud (SAC) for visualizing data quality in dashboards.
A cultural shift from reactive to proactive
With Ataccama in place, DMK is seeing fast results:
- Accelerated issue detection: Outliers, missing values, and anomalies are now automatically flagged.
- Business ownership: Departments are taking responsibility for the data they generate and maintain.
- Fewer process delays: From pricing to procurement, operations are smoother thanks to more reliable data.
- Scalable governance: A clear, federated framework enables expansion into additional data domains like supply chain, logistics, and HR.
Scaling from foundation to federation
Now in full rollout, DMK plans to expand Ataccama’s use across their enterprise. New data domains are already in line for onboarding—including vendors, supply chain, and human resources.
Long term, the company aims to unify all teams under one shared view of data trust—embedding data quality into every business decision.
Germany’s largest dairy cooperative is cultivating a culture of data governance—with Ataccama as a key ingredient.
With €5.5 billion in turnover and operations across more than 55 nations, DMK Group is one of Europe’s largest dairy companies. But scale brings complexity—especially when data quality isn’t keeping up.
To prepare for the future and empower their people with trusted, actionable data, DMK launched a company-wide transformation. Their goal: to move from siloed, inconsistent data management to a fully governed, federated, and business-led approach to data quality—underpinned by a robust Data Governance Structure to support it at scale.
That’s where Ataccama came in.
A lack of data trust—and no framework to build it
Despite being a data-driven organization, DMK lacked the visibility and governance to trust their data. There was no consistent ownership of data across departments, no central framework to manage it, and no tooling to help the business act on data issues proactively.
This impacted everything from pricing to logistics. Critical decisions—like how milk is sourced and priced or which products get prioritized—depend on high-quality data. Without it, inefficiencies piled up and confidence in data eroded.
Why Ataccama
A partner for innovation and integration
After evaluating market leaders, DMK selected Ataccama for its ease of use, flexible integration into SAP-based architecture, and a roadmap rooted in innovation—including AI-powered features that would evolve with their growing needs.
From proof-of-concept to business-wide rollout
DMK began with a focused proof-of-concept on three foundational data domains: products, customers, and finance. The impact was immediate.
They brought together cross-functional data teams to identify pain points, then created real-world use cases in Ataccama that solved them. Data issues that once required hours of detective work were now easy to spot—and fix.
Once business users saw the tool in action, resistance turned into enthusiasm.
Key initiatives included:
- Establishing clear data ownership and governance rules across the whole organisation.
- Deploying Ataccama ONE for both master and transactional data profiling
- Training non-technical business users to self-serve insights and monitor quality
Connecting to SAP Analytic Cloud (SAC) for visualizing data quality in dashboards.
A cultural shift from reactive to proactive
With Ataccama in place, DMK is seeing fast results:
- Accelerated issue detection: Outliers, missing values, and anomalies are now automatically flagged.
- Business ownership: Departments are taking responsibility for the data they generate and maintain.
- Fewer process delays: From pricing to procurement, operations are smoother thanks to more reliable data.
- Scalable governance: A clear, federated framework enables expansion into additional data domains like supply chain, logistics, and HR.
Scaling from foundation to federation
Now in full rollout, DMK plans to expand Ataccama’s use across their enterprise. New data domains are already in line for onboarding—including vendors, supply chain, and human resources.
Long term, the company aims to unify all teams under one shared view of data trust—embedding data quality into every business decision.
