One of Canada’s largest retailers implemented a customer data integration solution to strengthen marketing, analytics, and reporting capabilities across the enterprise.
Aiming to overcome data challenges resulting from running several operations within the company and handling large amounts of associated customer data, the retailer required a comprehensive, 360-degree customer view to support robust marketing campaigns, analytics, and reporting. The project also included fraud protection in the context of their banking service.
Project requirements:
Ataccama designed and implemented the retailer’s customer data integration solution, integrating 100+ million records in 8 separate source systems. We improved the retailer’s data quality with cleansing and standardization, and performed data mastering and consolidation (including high quality deterministic matching, fuzzy algorithms, machine learning algorithms, and interpretation).
Beginning with 3 source systems, the retailer used this foundation to easily integrate 5 additional source systems without assistance from Ataccama through a straightforward process that reused existing configurations.
Ataccama’s solution dramatically improved the retailer’s customer analytics and marketing campaign management, and the company plans to implement support for real-time customer interactions and decision management on Hadoop. Ataccama offers a wide range of integration options, allowing us to do this sort of data preparation and improve decision management.
The organization utilized the Ataccama ONE platform module for Master Data Management. Ataccama ONE MDM is an advanced, scalable, highly available module for managing and consolidating data, and providing master and reference data management tasks. Model and metadata-driven data processing enhances and complements Ataccama ONE data quality features and capabilities.
