The retail company originally operated with a distributed data management system. Data from 17 source systems was pushed to a centralized database that served as their international customer repository, and was then cleansed on a monthly basis by a 3rd party company. During the cleansing operation, certain matching rules were applied before data was reentered to the repository. However, data history was erased in this process, and it became impossible for the retailer to measure the relevance of matched data.
The company therefore aimed to implement a fully integrated MDM solution that would funnel data from their 17 source systems to their data repository, and perform data cleansing and matching while preserving data history.
Improved data understanding: Through better validations, better cleansing, and setting up improved matching and merging operations, we were able to find links in data not previously visible to our client. Our solution also opened a space for future householding projects, allowing the company to better leverage information about their customers and improve campaign targeting.
Reduced maintenance costs: Compared to the original solution, which was dependent on a distributed strategy and costly maintenance practices, Ataccama was able to implement a cost-saving, fully integrated MDM solution.
Fully documented and traceable solution: Prior to implementing our solution, changes to data were documented only in a vague way or not at all. We ensured that changes to data were trackable, that data could be traced to its origin, and that no information was lost in the transfer, cleansing, or matching process.
The organization utilized the Ataccama ONE platform module for Master Data Management. Ataccama ONE MDM is an advanced, scalable, highly available module for managing and consolidating data, and providing master and reference data management tasks. Model and metadata-driven data processing enhances and complements Ataccama ONE data quality features and capabilities.
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