Data Storytelling

You should try data storytelling to make your data visualizations more comprehensive and engaging. With data storytelling, there will be a theme connecting the images (sometimes with text explaining the connection) that is clearly stated and understood by both the presenter and the viewer. With data storytelling, you are trying to convince your audience of something, while with data visualization, you are just presenting data for it to be more easily understood.

    For example:

    Data visualization

    This month every office reached its target. We have enough money to open a new office.

    Data Storytelling

    As we can see, every office reached its target this quarter after we put out our new incentives program. Here is what we expected, and here’s how much we made. The money we made went far beyond our expectations. Now, we have the resources to open a new office. Here is how much we can expect to grow our revenue with this new office…

    You can tell a data story by following a series of steps to understand better what you’re presenting and help construct a narrative. Once you’ve landed on the story you want to tell, you can begin building an engaging presentation (in your preferred data visualization tool) that illustrates it, walking your viewer through your own thought process. 

    Data storytelling is the next evolution of data visualization because its exceptionally good at presenting data in context in a consumable way. As more people need access to data and the valuable insights it contains, you’ll need visualizations that are accessible and successful at conveying their message. Data storytelling can answer that need.