The charity wanted to implement a comprehensive MDM solution to master and consolidate enterprise-wide data from multiple source systems in one place. They also wanted to learn more about their supporters and their journey with the organization to improve marketing campaigns.
Cooperation with Ataccama laid the foundation for the company to move towards:
Understanding their supporters and their journey within the charity which is used for better marketing campaigns and analysis.
Removing duplicates from their marketing records.
Understanding their key data quality items including data assets that are used for quarterly performance reports which enables them to drive a culture of improved data quality throughout the organization.
The organization utilized the Ataccama ONE platform module for Master Data Management. Ataccama ONE MDM is an advanced, scalable, highly available module for managing and consolidating data, and providing master and reference data management tasks. Model and metadata-driven data processing enhances and complements Ataccama ONE data quality features and capabilities.
Ataccama enabled reliable capacity, route, and financial planning via a centralized reference data management solution, providing data automatically to all key consuming systems.
Ataccama implemented centralized consent management and authorization for the bank’s customer data, laying the foundation for GDPR compliance.