The charity wanted to implement a comprehensive MDM solution to master and consolidate enterprise-wide data from multiple source systems in one place. They also wanted to learn more about their supporters and their journey with the organization to improve marketing campaigns.
Cooperation with Ataccama laid the foundation for the company to move towards:
Understanding their supporters and their journey within the charity which is used for better marketing campaigns and analysis.
Removing duplicates from their marketing records.
Understanding their key data quality items including data assets that are used for quarterly performance reports which enables them to drive a culture of improved data quality throughout the organization.
The organization utilized the Ataccama ONE platform module for Master Data Management. Ataccama ONE MDM is an advanced, scalable, highly available module for managing and consolidating data, and providing master and reference data management tasks. Model and metadata-driven data processing enhances and complements Ataccama ONE data quality features and capabilities.
RSA implemented Ataccama’s Reference Data Management solution on AWS to centralize data management, avoid data duplication, and propagate a single version of reference data to consuming systems.
The charity implemented Ataccama ONE MDM to master and consolidate enterprise-wide data into a platform that could be shared across the organization as a single version of the truth.