A Real-World Education
The Management Information Systems (MIS) graduate program at the University of Arizona, part of the Eller College of Management, is one of the top rated programs of its kind in the United States. It has been recognized for the strength of its academic program in rankings published by US News and World Report, as well as for the influential research published by the faculty.
Banking Case Study: Text Analytics Tenfolds Event Marketing Campaigns’ Success
It is for the benefit of all companies alike to understand and meet the demands of their customer base. To effectively ensure the right campaigns are targeted to the right audiences, every enterprise tries to collect as much information as possible. A step further is an approach known as “event-driven marketing,” a solution that enables companies to tactfully deliver marketing campaigns in response to a customer’s real-life event.
Bank of Montreal - Customer Data Quality Measurement and Reporting
The quality of customer data needs to be assessed on a constant basis in order to identify data quality trends and apply timely measures to mitigate them. The business has defined a very complex set of business rules for measuring the data quality of data elements, records or groups of records.
Client Identification and Unification in Raiffeisenbank Group
Post-acquisition customer unification in Raiffeisenbank.
Publishing company meets its customer’s needs by modernizing its business model and taking directories to the internet
Ataccama Data Quality Center (DQC) cleansed and consolidated customer data from the primary system for the purposes of presenting printed directories on the internet.