Evaluation based on Completeness of Vision and Ability to Execute

Stamford, CT, July 29, 2011 — Ataccama Corporation, a leading provider of data quality, master data management and data governance software and services, announced today that it has been positioned by Gartner, Inc. in the "Visionaries" quadrant of the Magic Quadrant for Data Quality Tools [1].

According to Gartner, "Visionaries in the market demonstrate a strong understanding of current and future market trends and directions, such as the importance of ongoing monitoring of data quality, the engagement of business subject matter experts and the delivery of data quality services. They exhibit capabilities aligned with these trends, but may lack the market presence, brand recognition, customer base and resources of larger vendors."

"We are very pleased to be recognized in the Visionaries quadrant for Data Quality Tools," said Michal Klaus, Chief Executive Officer, Ataccama. "Our focus is on helping companies realize the full value of their data. We've created a set of tools from the ground up to provide powerful solutions for the individual aspects of the data quality process. As an integrated platform, these tools have the performance and scalability for any Data Quality, Governance or Master Data Management project."

Ataccama’s integrated platform, which includes DQ Analyzer, Data Quality Center, Master Data Center and DQ Issue Tracker, enables businesses and governmental organizations to be more agile and responsive by identifying problem data, providing the ability to cleanse and share accurate information and maintain the operational level of quality inside large databases and systems.

For Tweeting: @Ataccama (#DataQuality & #MDM) positioned as VISIONARY in 2011 Gartner Magic Quadrant for DQ Tools. http://bit.ly/poFXCJ

[1] Gartner, Inc., "Magic Quadrant for Data Quality Tools" by Ted Friedman and Andreas Bitterer, July 29th 2011.

About Ataccama

Ataccama Corporation is a leading software developer specializing in data quality, master data management and data governance solutions. Major financial institutions, insurance firms, telecommunication companies, utilities, and government agencies choose Ataccama technologies to improve the quality of the data their business uses to make informed decisions. A free license of Ataccama DQ Analyzer software for data profiling is available for download.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.