Ataccama Master Data Center (MDC) is a specialized cutting-edge technology that delivers high quality master data essential to every organization. Designed to integrate seamlessly with existing systems, this powerful and reliable solution consolidates millions of records according to easily defined business rules. As a result, unified and validated master data is instantly available to a wide range of enterprise applications such as CRM, self-care portals, analytical tools, and other internal systems.

In order to communicate with clients across all communication channels in a timely and consistent manner, businesses need complete and up-to-date profile information for each client contact. Such client contacts and interactions occur almost constantly through a multitude of media such as the Internet or call centers. Any updates to client information, ranging from product purchases to client address and contact information, must be automatically propagated to the correct client master data profile, and instantly distributed to all external data subscribers within the complex IT infrastructure of an organization. Only with accurate and timely client profile management can organizations capitalize on up-selling opportunities. Cleansed and verified address information is essential to ensure successful marketing campaigns such as direct mailings, where returned mail due to poor data quality unnecessarily adds to the cost. In addition, consolidated client information enables behavioral analysis, which can detect and prevent potentially fraudulent activities.

Delivering above mentioned competitive advantages, is challenging. With respect to wide range of processes within typical IT infrastructure, any solution will potentially impact both system architecture and existing business process. To address this, traditional products and approaches utilize conventional concepts and technologies, such as data integration, ETL, data quality, metadata, application integration, and service oriented architecture (SOA). Regardless of internal efforts or the use of off-the-shelf CDI/MDM products, such projects can often become complex and long-lasting integration endeavors. A significant portion of budgets and timelines is consumed by efforts to integrate existing IT infrastructure and additional internal components. Ataccama MDC radically simplifies the project complexity and reduces the time from the initial phase, to the delivery phase, to the actual business gains phase. Due to compact architecture and simple configuration, Ataccama MDC is a plug-and-play CDI/MDM Appliance that integrates seamlessly with existing IT infrastructure.

The value of unified data is unquestionable, but how are we to ensure accuracy? How can we reconcile different records with different information even when refer to the same client? Do the records indicate whether a client is a potential sales opportunity, or do they show the client to be saturated by our products? Once such information is available, effective marketing strategies can be constructed. For example, the operational risk can be determined surrounding an offer of rewards to good clients instead of clients suspected of fraud. Insurance companies are better able to see the correlation between insurance claims, car theft, and accident rates to determine, for example, if the same car was involved. Also, regional risks from flood or high winds can better be calculated, as well as the quality of persons or legal entities and their corresponding risks.

Ataccama makes the difficult possible. The technology behind Ataccama DQC was invented to address a wide range of data quality issues such as improved customer identification process, vehicle and address identification, and ability to specify additional business criteria.

Ataccama DQ Center can be used for:

• MDC is the basis for customer facing process and CRM segmentation, cross-selling, up-selling, efficient utilization of call centers.
• Ataccama MDC reduces the expense of marketing campaigns through accurate client address and household information.
• Enables advanced analysis and segmentation of customers, product classification, marketing and sale opportunities, current client value, and many more.
• Enables the creation of customer data used in data mining models such as market predictions, fraud detection, client risks, future client value, and many more.
• For financial institutions, implements one of the prerequisites of Basel Capital Accord II implementation, especially regarding credit and behavioural scoring.